Sainsbury's · 2017 · 01:00
Sainsbury's: The Humanalysts
A typographic film for Sainsbury's data and analytics recruitment campaign. Concept, design and animation by Ertu Muslu.
Sainsbury’s The Humanalysts campaign was designed to recruit data and analytics specialists. Its central idea was the relationship between people and numbers.
With no live-action footage, typography carried the film. I developed the concept and visual language, then designed and animated the piece. TMP UK supplied the copy.
