A campaign animation created for PMI Science (Philip Morris International) as part of the “I Hate Smoking” talent attraction campaign. The film blends kinetic typography with an ink-texture visual style and punchy pacing to deliver an emotive message with a clear call to action.

Produced for TMP Worldwide.

My role: motion design and animation, compositing/edit, and full sound design/mix.

Concept/copy: provided by TMP Worldwide.