Concept-led typographic motion film for Sainsbury’s Data & Analytics talent campaign, created in collaboration with TMP UK.

Built around the “Humanalysts” idea, the piece uses bold kinetic typography and graphic transitions to position data as human, creative and business-critical. I developed the creative concept and executed the full motion design and animation end-to-end.

Credits
Agency: TMP UK
Client: Sainsbury’s
Concept / Art Direction / Design / Animation: Ertu Muslu
Copy: TMP UK